About Arpeely

ARPEELY.md

Arpeely is one of the largest advertisers on Google AdX EMEA, a valued Microsoft partner and a driver of growth for some of Israel's most successful startups.

We are a head-on engineering and data-science company that is home to the finest talent of the Israeli tech eco-system.

Arpeely is an independent startup that has never raised external capital. Since its inception, it has remained profitable, even throughout years of tumultuous market conditions.

Our Story

In 2018, back when AI was called ML, Arpeely started with a humble vision to optimize the lifecycle of ad-campaigns. We believed that by a creating a matrix of bids, creatives and A\B tests tailored to granular sub-demographics we would create the ultimate autonomous ad engine. A sort of early ML for campaign management.
[As is every engineer's dream, we thought we could let it run while we rest on the beach]

As we continued work, we discovered an industry that's decades old, gargantuanly large, fragmented and technologically complex, yet ripe for disruption and in dire need of "new-blood."

Fast forward to today, we are connected to the beating heart of the world's online traffic hubs, bidding in under 100 milliseconds on millions of impressions we encounter every second. Our autonomous ad-engine is now comprised of the most advanced ML\AI and our ad-units are bit-level-optimized robust performance master-pieces.
All working together to drive clients' performance.

We are proud to serve our clients as stewards of growth, may they be ranging from startups to the world's largest companies.
We carry out this effort with the full force of our abilities leveraging fine engineering, data-science and a dash of hacker-ishness and cunningness.

Our People

The timeless book "The Hard Things About Hard Things" quotes
"A good place to work is not a means to an end; it's an end in itself."

As an independent company, it is of the utmost importance for us to create not a good, but a great workplace.
It is not just a means for better collaboration. It is a goal in itself.

We strive to create a place where you are happy to spend most of your waking hours.
A place you are proud to be associated with.
A place that challenges you and rewards you; both financially and professionally.

We put great emphasis on professional development, invest in courses, hackathons, conferences, meetups, team-bonding and more. Our welfare and parties are out of this world. During hard times, we provide a safety net for life's unfortunate emergencies.

Our Social Impact

At Arpeely, we believe that innovation and business success goes hand in hand with responsibility.
We are dedicated to giving back to the community, fostering positive change, and promoting equal opportunities. Our support for non-profits is centered around empowering disadvantaged youth, advancing STEM education, supporting women's centers, and providing aid to Israeli evacuees and war casualties.

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